XTB
CLIENT: XTB
AGENCY: FREUNDSHAFT
ROLE: ART DIRECTOR
COPYWRITER: NATALIA WROŃSKA-PIETRZAK
CREATIVE DIRECTOR: MARCIN MROCZEK
XTB is an investment platform operating in 12 European markets. Its main challenge was to move beyond a narrow group of finance enthusiasts and reach everyday users who had previously been intimidated by investing.
The new positioning and the idea “I am an investor too” aimed to lower the barrier to entry and show that investing isn’t reserved for professionals – anyone using XTB is an investor.
The campaign featured global sports stars like Conor McGregor, Iker Casillas and Joanna Jędrzejczyk, who appeared in a new light – as regular users of the platform, just like everyone else.
